SEO is the acronym of Search Engine Optimization. SEO is very important to websites because it is used to give a higher ranking to your website that will bring more traffic (visitors).
SEO is an involving process that can take weeks, however to describe it very briefly:
- You should know the keywords that best describe the content on your websites and should make subject headings for each one.
- Meta-tags (not necessary for Google Blogger blogs) Put the your keywords on the top of your web site. Keywords on the top of your site are more important than ones placed at the bottom. This is valid for all search engines. Clean your website from bad or outdated backlinks and outlinks as they can negatively affect the website's position on search engine result pages. For the pages on your website to be indexed, or excluded, according to your choice by search engine spiders (also known as web crawlers) you should included a robot.txt file in your web site. (Google blogger automatically sets up the robot.txt)
- Carrying out the above will help improve your website's search engine compatibility.
- Your website should have a site map. First prepare the sitemap as an .xml file. In the example of Google, first register on Google Webmaster Tools and then save your sitemap in here. This way your contents will be indexed very fast. Your website should be updated and comply to the latest web standards. Detailed information about the latest web standards can be found on W3C website.
- Try to logically connect all of your site's webpages together. For example If a page mentions SEO consultancy, you could link to other pages with using these words so that Google will share page rank value amongst the pages.
- Don't try to cheat the search engines. Don't 'stuff' your website with meta tags.
- It is advisable to carry out 'Link Building' for 'SEO'. You should be careful when making link exchanges as the links should be with pages pertinent to your website. If you're not careful your website will be 'Sandboxed' by Google which could be detrimental to your web site, especially if it is for commercial purposes.